PORTFOLIO

“Copy is not written. Copy is assembled.” – Eugene Schwartz (a copywriter who knew what he was talking about)

SHOP.PURDEY

Website content & SEO copywriting

"Prestigious" is the word I use whenever I talk about James Purdey & Sons. I had the opportunity to write copy for their recently redesigned retail website.

TATEOSSIAN

SEO blogging

If you have ever met Robert Tateossian — the founder of Tateossian — you'll know what passion looks like. I have a longstanding relationship with the luxury jewellery brand as a SEO blogger. The blog posts are in American English even though they're a British brand.

REVIX

Copywriting and editing

It's a truly amazing experience to work alongside a company you truly believe in — Revix is a company all South African start-ups should look up to. I assisted their crypto-trading platform with marketing copywriting and general copyediting. This included articles, blog posts, social media posts, as well as making sure the world of cryptocurrencies is understandable to the crypto novice (i.e. me).

NETFLORIST

Copywriter and Graphic Designer

The corporate job that refined my copywriting skills and taught me a tremendous amount about business. NetFlorist is South Africa's leading online floral and flower delivery site. During my time there, I was first a copywriter before moving to the graphic design team.

MILLSTONE

Marketing, Graphic Design, Photography

Millstone proves anything can be achieved with the right team. While working for them, I helped run their social media accounts and designed a professional product guide.

KID CRATE

Marketing

A project where passion met community. Kid Crate is characterised by a fun, innocent youthfulness — it was an absolute joy to work with them while they established their start-up. Since the team was small, I fulfilled many roles such as videographer, photographer, editor, designer, copywriter and anything else that was needed.

Let's work together

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